Rapidly growing economy & increasing needs for skilled professionals have created a great demand for Marketing & Advertising personnel.
This course will instil in the students, the correct skills to acquire strategies & tactics to plan, deliver, manage & evaluate marketing, advertising & P.R. campaigns.
The course at PfW, offers valuable insights as to how to win new customers , with the help of various promotional tools. Apart from the theoretical knowledge imparted, practical subjects like Creative Advertising & Graphic Design enhance the course as per the latest industry requirements. These subjects polish the art & writing skills of the students.
The students upon completion of this course, work as Media Planners Art Directors, Graphic Designers, Copy Writers, Media Researchers in Advertising Agencies. They also work as Marketing Executives, Business Development Officers in Multi-National Companies, Banks etc.
Some of them take up jobs as Public Relations Officers, Client Servicing Executives in P.R. companies, Hotels etc.
One Year Course
One / Two Years Diploma Courses
10th /10+2 /Graduation
|ONE YEAR||Two Years|
|Introduction & Tasks of Marketing||Product Life Cycle|
|Stages in the evolution of Marketing||Product Decisions|
|Philosophies of Marketing||Brand Equity|
|Strategic Marketing, Market Organisation||Brand Policy Decisions|
|Marketing Macro Environment||International Operative Options & Decisions|
|Consumer Market & Buyer Behavior||Relevance of Marketing in Indian Industrial Growth|
|Producer Market & Reseller Market||Media Research|
|Government Market & International Market||Client Servicing|
|Demand Measurement & Forecasting||Story Boards|
|Assembling the Marketing Mix||Advertisement Production & Campaign Planning|
|Market Segmentation & Targeting||Cognitive Psychology|
|Budgeting & Planning||Interactive Media|
|Advertising Principles & Practice||Public Information & News Media|
|Types & Appeals of Advertising||Partnership in PR|
|Advertising Budget & Media||Press Relations|
|Components of Ads & Media Planning||Tools & Techniques of P.R.|
|Code of Ethics||Project & Research work|
|Creative Advertising, Scripting||Computer Applications|
|P.R. & its concepts|
|Theory of Communication|
|Corporate P.R. & History of P.R. in India|
|P.R. Campaigns & Event Management|
|Entertainment Industry & P.R. Image Building|
|Project & Research work|
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