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Marketing, Advertising & Public Relations

Marketing, Advertising & Public Relations

Introduction to the Course

Rapidly growing economy & increasing needs for skilled professionals have created a great demand for Marketing & Advertising personnel.

This course will instill in the students, the correct skills to acquire strategies & tactics to plan, deliver, manage & evaluate marketing, advertising & P.R. campaigns.

The course at PfW, offers valuable insights as to how to win new customers , with the help of various promotional tools. Apart from the theoretical knowledge imparted, practical subjects like Creative Advertising & Graphic Design enhance the course as per the latest industry requirements. These subjects polish the art & writing skills of the students.


The students upon completion of this course, work as Media Planners Art Directors, Graphic Designers, Copy Writers, Media Researchers in Advertising Agencies. They also work as Marketing Executives, Business Development Officers in Multi-National Companies, Banks etc.

Some of them take up jobs as Public Relations Officers, Client Servicing Executives in P.R. companies, Hotels etc.


One Year Course
One / Two Years Diploma Courses


10th /10+2 /Graduation

Marketing, Advertising & Public Relations

ONE YEAR Two Years
Introduction & Tasks of Marketing Product Life Cycle
Stages in the evolution of Marketing Product Decisions
Philosophies of Marketing Brand Equity
Strategic Marketing, Market Organization Brand Policy Decisions
Marketing Macro Environment International Operative Options & Decisions
Consumer Market & Buyer Behavior Relevance of Marketing in Indian Industrial Growth
Producer Market & Reseller Market Media Research
Government Market & International Market Client Servicing
Demand Measurement & Forecasting Story Boards
Assembling the Marketing Mix Advertisement Production & Campaign Planning
Market Segmentation & Targeting Cognitive Psychology
Budgeting & Planning Interactive Media
Advertising Principles & Practice Public Information & News Media
Types & Appeals of Advertising Partnership in PR
Advertising Budget & Media Press Relations
Components of Ads & Media Planning Tools & Techniques of P.R.
Code of Ethics Project & Research work
Creative Advertising, Scripting Computer Applications
Graphic Design Internship
P.R. & its concepts
Theory of Communication
Corporate P.R. & History of P.R. in India
P.R. Campaigns & Event Management
Entertainment Industry & P.R. Image Building
Group Discussions
Project & Research work
Computer Applications